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O'Reilly Auto Parts Returns as Title Sponsor of Rookie of the Year Program, Increased Payout

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BATAVIA, Ohio (January 16, 2023) - O'Reilly Auto Parts returns as the title sponsor of the Rookie of the Year program on the Lucas Oil Late Model Dirt Series in 2023.

With their renewed partnership, the 2023 O'Reilly Auto Parts Rookie of the Year will earn a record $20,000. In addition to their cash award, the Rookie of the Year will also receive product certificates from various product manufacturers - valued at an additional $10,000. Second and third place in the final Rookie of the Year standings will pay $5,000 and $2,500 respectively.

"We are thrilled to have O'Reilly Auto Parts return as title sponsor of the Rookie of the Year program in 2023. With their partnership we are able to increase the cash awards to the rookie competitors. O'Reilly Auto Parts is a great company and brings increased publicity to our series and drivers that compete with us during the year. We look forward to another great year and a talented group of rookie drivers competing for the prestigious title," stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.

Competitors gunning for the O'Reilly Auto Parts Rookie of the Year title in 2023 will compete in 56 events at 32 unique venues across 16 states from January to October. In addition to the increased awards to the Rookie of the Year, the Lucas Oil Late Model Dirt Series will pay a $100 cash bonus to the highest finishing rookie driver in each feature event - beginning at the first event after April 1, 2023.

The 2023 season kicks off with a busy Georgia-Florida Speedweeks - featuring 13 events and three practice nights, at four unique venues, over the course of 17 days. The 2023 Georgia-Florida Speedweeks will run from January 25 through February 11 with visits to Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park.

To learn more about the Lucas Oil Late Model Dirt Series visit www.lucasdirt.com.

About O'Reilly Automotive, Inc.
O'Reilly Automotive, Inc. was founded in 1957 by the O'Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company's website at www.OReillyAuto.com for additional information about O'Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs. As of September 30, 2022, the Company operated 5,910 stores in 47 U.S. states and 28 stores in Mexico. To learn more about O'Reilly Auto Parts and find a store near you visit www.oreillyauto.com.

About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2023, the Lucas Oil Late Model Dirt Series will sanction 56 events across 16 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.

The series receives national exposure through a television package streamed live via MAVTV on FloRacing, with select broadcasts on MAVTV Motorsports Network.

The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2022 Official Lucas Oil Late Model Dirt Series Marketing Partners

2022 Lucas Oil Late Model Dirt Series Partners Include:
Advanced Powder Coating, Ag Protect 1, Allstar Performance, Arizona Sport Shirts, Armslist.com, Automotive Racing Products (ARP), Behrent's Performance Warhouse, Big River Steel, Black Diamond Chassis, Boyd Bilt Fabrication, Brandon Ford, Brodix, Capital Race Cars, Clements Racing Engines, Cornett Racing Engines, Deathridge Opticians, DirtCar Lift, Dirt Draft, Dixie Chopper, eBay Motors, E3 Spark Plugs, Earnhardt Technologies Group, Etchberger Trucking, Fast Shafts, FloRacing, General Tire, Heath Lawson Photography, Holmatro, Hoosier Tire, Hot Rod Septic Treatment, Keyser Manufacturing, K&N Engineering, Kryptonite Race Cars, Longhorn Chassis, Lucas Oil Products, MAVTV Motorsports Network, Mega Plumbing of the Carolinas, Midwest Sheet Metal, Miller Welders, MSD, MyRacePass, Nutrien Ag Solutions, OPTIMA Batteries, O'Reilly Auto Parts, Outerwears, Penske Racing Shocks, Performance Bodies, Pro Power Racing Engines, ProtectTheHarvest.com, Rocket Chassis, Rugged Radios, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Stop Tech Brakes, Sunoco Race Fuels, Super Clean, Swift Springs, Summit Racing Equipment, Terminal Maintenance and Construction, Thermo-Tec Automotive Products, Todd Steel Buildings, UNOH - University of Northwestern Ohio, Vahlco Wheels, Vic Hill Race Engines, Whelen Engineering Company Inc, Wieland, Xceldyne, and 5150 Race Trailers