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Heartbeat Hot Sauce Spices Up Hot Pit Area in 2023

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BATAVIA, Ohio (January 27, 2023) - The Lucas Oil Late Model Dirt Series Hot Pit area just got hotter. The Heartbeat Hot Sauce Co. has joined the growing list of marketing partners in 2023 - becoming the title sponsor of the Hot Pit area.

´╗┐Heartbeat Hot Sauce founded in 2015 and based in Thunder Bay, Ontario Canada, offers a variety of Hot Sauce flavors in squeeze bottles that are easy to use and mess free. Fans will have the opportunity to sample Heartbeat Hot Sauce products at select events on the Lucas Oil Late Model Dirt Series schedule in 2023. In the meantime, Heartbeat Hot Sauce has distribution across the globe and sells direct to consumers in the United States and Canada by visiting www.heartbeathotsauce.com.

The Heartbeat Hot Sauce Hot Pit area is often one of the most dramatic, and at times race altering parts of a Lucas Oil Late Model Dirt Series event. Drivers use the Hot Pit for tire changes, repairing damages, and adjusting their cars to improve performance during an event.

"We're very excited to have Heartbeat Hot Sauce join the Lucas Oil Late Model Dirt Series as a new, non-automotive related partner. Our fan base is the perfect demographic to meet their marketing objectives. We look forward to working with them and increasing their brand awareness across the country," stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.

The 2023 season kicks off with a busy Georgia-Florida Speedweeks - featuring 13 events and three practice nights, at four unique venues, over the course of 17 days. The 2023 Georgia-Florida Speedweeks will run from January 25 through February 11 with visits to Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park.

To learn more about the Lucas Oil Late Model Dirt Series visit www.lucasdirt.com.

About Heartbeat Hot Sauce
Heartbeat Hot Sauce Co. was founded in 2015 by a husband-and-wife duo. A hobby of making hot sauce for ourselves at home quickly ignited into a full-fledged production company after word of mouth spread throughout our home town of Thunder Bay and beyond. All of our sauces are made with maximum flavor and balance in mind. Each sauce is bright, bold, healthy, and deliciously unique. We ferment our peppers using traditional methods before we cook them with a few simple, high quality ingredients. We add no water, thickening agents or chemical preservatives of any kind making our sauce as natural as it gets. All of our recipes are proudly developed, cooked, bottled, packaged, and distributed from our dedicated facility in the South Core of Thunder Bay, Ontario, Canada. Our goal is to get Heartbeat Hot Sauce in to as many hands as possible, while maintaining our small batch process. For more information visit their website at www.heartbeathotsauce.com.

About Lucas Oil Late Model Dirt Series
´╗┐Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2023, the Lucas Oil Late Model Dirt Series will sanction 56 events across 16 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.

The series receives national exposure through a television package streamed live via MAVTV on FloRacing, with select broadcasts on MAVTV Motorsports Network.

The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2023 Official Lucas Oil Late Model Dirt Series Marketing Partners

2023 Lucas Oil Late Model Dirt Series Partners Include:
Advanced Powder Coating, AP1 Insurance, Allstar Performance, Arizona Sport Shirts, ARMSLIST.com, Automotive Racing Products (ARP), Behrent's Performance Warehouse, Big River Steel, Black Diamond Chassis, Boyd Bilt Fabrication, Brandon Ford, Brodix, Capital Race Cars, Clements Racing Engines, Cornett Racing Engines, Deathridge Opticians, DirtCar Lift, Dirt Draft, Dixie Chopper, E3 Spark Plugs, Earnhardt Technologies Group, Etchberger Trucking, Fast Shafts, FLORacing, FOX Shocks, General Tire, Heartbeat Hot Sauce, Heath Lawson Photography, Holmatro, Hoosier Tire, Hot Rod Septic Treatment, Keyser Manufacturing, K&N Engineering, Kryptonite Race Cars, LonghornChassis, Lucas Oil Products, MAVTV Motorsports Network, Mega Plumbing of the Carolinas, Midwest Sheet Metal, Miller Welders, MSD, MyRacePass, Nutrien Ag Solutions, O'Reilly Auto Parts, Outerwears, Penske Racing Shocks, Performance Bodies, Pro Power Racing Engines, ProtectTheHarvest.com, Rocket Chassis, Rugged Radios, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Stop Tech Brakes, Sunoco Race Fuels, Super Clean, Swift Springs, Summit Racing Equipment, Terminal Maintenance and Construction, Thermo-Tec Automotive Products, Todd Steel Buildings, UNOH - University of Northwestern Ohio, Vahlco Wheels, Vic Hill Race Engines, Whelen Engineering Company Inc, Wieland Performance Products, Wilwood, Xceldyne, and 5150 Race Trailers