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ALLSTAR Performance Expands Partnership with the Lucas Oil Late Model Dirt Series

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Batavia, OH (January 12, 2021) - Allstar Performance, a longtime partner with the Lucas Oil Late Model Dirt Series, has expanded their partnership, in 2021, as the new title sponsor of the Allstar Performance Fast Time Award. Allstar Performance, located in Watervliet, MI, designs, builds, and sells high quality racing/performance automotive parts and equipment for both the street enthusiast and the professional racer. The Allstar Performance brand offers thousands of hard-to-find specialty items that cover many segments in the performance aftermarket. For over 25 years, customers worldwide have come to rely on the quality, affordable and practical items available from Allstar Performance.

As the title sponsor of the Allstar Performance Fast Time award, the driver that sets overall fast time at each Lucas Oil Late Model Dirt Series event will receive a $100 Product Certificate towards the purchase of products, compliments of Allstar Performance. In addition, the driver that earns the most Allstar Performance Fast Time Awards - over the season - will be recognized as the "Allstar Performance Fast Time Driver of the Year" at the year-end awards banquet, and receive an additional cash and product award.

"We couldn't be more excited to expand our partnership with the Lucas Oil Late Model Dirt Series. We want to continue to support the racers, and being the title sponsor of the Fast time award gives us more opportunities to do just that. We look forward to another great year with the Lucas Oil Series, in 2021," stated Curt Spalding, Division Manager at Allstar Performance.

"The success and popularity of the Lucas Oil Late Model Dirt Series would not be possible without great partners, like Allstar Performance, that support us. Allstar Performance's commitment to giving back to the racers through their product certificate program is extremely beneficial to the racers. We are very grateful for having Allstar Performance as the title sponsor of the Fast Time Award in 2021," stated Wayne Castleberry, Corporate Motorsports Sales and Marketing Director for Lucas Oil Motorsports.

To learn more about Allstar Performance visit their official website at: www.allstarperformance.com and download their company catalog.

About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2021, the Lucas Oil Late Model Dirt Series will sanction 59 events across 18 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.

The series receives national exposure through a television package filmed, produced and edited by Lucas Oil Production Studios. Lucas Oil Late Model Dirt Series events will broadcast on four networks including CBS, NBC Sports, CBS Sports Network and the MAVTV Motorsports Network.

The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2021 Official Lucas Oil Late Model Dirt Series Marketing Partners

2021 Lucas Oil Late Model Dirt Series Partners Include:
Advanced Powder Coating, Allstar Performance, Arizona Sport Shirts, Automotive Racing Products, Big River Steel, Bilstein, Black Diamond Chassis, Boyd Bilt Fabrication, Brandon Ford, Brodix, Capital Race Cars, Cornett Racing Engines, CP Carrillo Pistons, DirtonDirt.com, Dirty Girl Racewear, Dixie Chopper, Durham Racing Engines, E3 Spark Plugs, Earnhardt Technologies Group, Eibach Springs, Fast Shafts, GEICO, General Tire, Heath Lawson Photography, Holmatro, Hoosier Tire, Hot Rod Processing, Keyser Manufacturing, K&N Engineering, LINE-X, Longhorn Chassis, Lucas Oil Products, LucasOilRacing.TV, MasterSbilt Race Cars, MAVTV Motorsports Network, Mega Plumbing of the Carolinas, Midwest Sheet Metal, Miller Welders, MSD Performance, MyRacePass, Nutrien Ag Solutions, Öhlins Shocks, Optima Batteries, Outerwears, Penske Racing Shocks, Performance Bodies, Pro Power Racing Engines, ProtectTheHarvest.com, Rocket Chassis, Rugged Radios, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, STEEL-IT, Sunoco Race Fuels, Super Clean, Swift Springs, Summit Racing Equipment, Thermo-Tec Automotive Products, Tiger Rear Ends, Vic Hill Race Engines, Wrisco Aluminum, Xcelydne Valvetrain, 5150 Race Trailers