Lucas Oil Late Model Dirt Series Enters Multi-Year Agreement with Mark of Valor Apparel
2025-01-15 12:53
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BATAVIA, Ohio (January 14, 2025) - The Lucas Oil Late Model Dirt Series presented by FloRacing has entered a multi-year agreement that makes Mark of Valor apparel the exclusive outfitter for the national tour's official merchandise.
Founded in 2015 by open wheel modified standout Tanner Wilson, Mark of Valor's mission is to deliver a top-of-the-line, adrenaline-fueled product experience to passionate fans, enthusiasts, and professionals. Mark of Valor strives to create quality apparel that they can be proud of, and that their customers can proudly wear.
"It's an honor to become a partner of the Lucas Oil Late Model Dirt Series. Ever since I first worked for them years ago, I have respected Lucas Oil, the Series, and the Staff for how they operate at the highest professional level. They continue to do so much for Dirt Racing. Rick, Jeremy, Ashley, Wayne and team are top-notch and I'm excited to grow Mark of Valor alongside this great organization."
Fans can purchase the latest Lucas Oil Late Model Dirt Series presented by FloRacing merchandise on-site at all series events.
An online hub for Lucas Oil Late Model Dirt Series presented by FloRacing merchandise is currently being developed at www.markofvalor.com/collections/lucas-dirt. Once complete, the online store will feature a variety of Lucas Oil Late Model Dirt Series presented by FloRacing merchandise.
"We're excited to partner with Mark of Valor as the official merchandise provider for the Lucas Oil Late Model Dirt Series presented by FloRacing," said Rick Schwallie, Series Director. "We look forward to working with Tanner Wilson and his team. Their industry knowledge will bring new, trending products that our fans will love."
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series, please visit www.lucasdirt.com.
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2025, the Lucas Oil Late Model Dirt Series will sanction 58 events across 16 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.
The series receives national exposure through a television package streamed live via FloRacing, with select broadcasts on MAVTV.
The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2025 Official Marketing Partners
2025 Lucas Oil Late Model Dirt Series Partners Include:
Advanced Powder Coating, Allstar Performance, Automotive Racing Products (ARP), Behrent's Performance Warehouse, Big River Steel, Bilstein Shocks, Black Diamond Chassis, Boyd Bilt Fabrication, Brandon Ford, Brodix, Buzz Electric Bicycles, Capital Race Cars, Clements Racing Engines, Coltman Farms Racing, Dave Warren Powersports, Dirt Draft, E3 Spark Plugs, Fast Shafts, FloRacing, FOX Shocks, Heartbeat Hot Sauce, Heath Lawson Photography, Hellraizer Jacks, Holmatro, Hoosier Tire, Keyser Manufacturing, Kryptonite Race Cars, Longhorn Chassis, Lucas Oil Products, Mark of Valor Apparel, MAVTV, MD3, Mega Plumbing of the Carolinas, Midwest Sheet Metal, Miller Welders, MSD, MyRacePass, Nutrien Ag Solutions, O'Reilly Auto Parts, Outerwears, Performance Engineering & Manufacturing (PEM), Penske Racing Shocks, Performance Bodies, Poske's Performance Parts, ProFabrication Headers & Exhaust, Pro Power Racing Engines, Rocket Chassis, Rugged Radios, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Sunoco Race Fuels, Swift Springs, Summit Racing Equipment, Thermo-Tec Automotive Products, UNOH - University of Northwestern Ohio, Vic Hill Race Engines, Victory Fuel, Whelen Engineering Company, Wieland Metal Services, Wilwood, Xceldyne, and 5150 Race Trailers
For the Latest Information - Visit LucasDirt.com
Lucas Oil Late Model Dirt Series | 299 Haskell Lane, Suite C-6, Batavia, OH 45103