O'Reilly Auto Parts Returns as Rookie of the Year Title Sponsor in 2025
2025-03-14 22:39
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BATAVIA, Ohio (March 13, 2025) - O'Reilly Auto Parts returns as the title sponsor of the Rookie of the Year program in 2025. The top rookie driver will once again earn an industry-high $20,000.
Along with their cash award, the Rookie of the Year will also receive product certificates from various manufacturers, valued at over an additional $10,000. Second and third places in the final Rookie of the Year standings will receive $5,000 and $2,500, respectively. The O'Reilly Auto Parts Rookie of the Year will also be awarded a new pit bike courtesy of Dave Warren Powersports and a complete fire suppression system from Fire Suppression Engineering.
A driver wishing to compete for the Rookie of the Year must declare their intent before the drivers' meeting at the first event beyond April 1. In addition to the cash and product awards to the Rookie of the Year, the Lucas Oil Late Model Dirt Series presented by FloRacing will pay a $100 bonus to the highest finishing rookie driver in each feature event beyond April 1.
Drivers battling for the O'Reilly Auto Parts Rookie of the Year title in 2025 will pursue the entire Lucas Oil Late Model Dirt Series schedule and see a scattering of racetracks for the first time. This year's schedule comprises 58 events at 25 unique venues across 16 states from January to October.
"The series would like to give a special thanks to O'Rielly Auto Parts for sponsoring the Rookie of the Year program and offering the lucrative cash awards. Also, we want to thank all the series' sponsors that will contribute additional product awards to the Rookie of the Year program," stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.
The companies contributing product certificates to the 2025 O'Reilly Auto Parts Rookie of the Year include: Behrent's Performance Warehouse, Brodix, Dave Warren Powersports, Diversified Machine Inc (DMI), Fast Shafts, Fire Suppression Engineering (FSE), FOX Shocks, Keyser Manufacturing, MD3, MSD, PEM, Pro Fabrication Headers, Schoenfeld Headers, Slicker Graphics, Simpson Race Products, Strange Oval, Summit Racing Equipment, Swift Springs, Thermo-Tec, Wehrs Machine, Wieland Metal Services, Wilwood Brakes, and Xceldyne.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit www.lucasdirt.com.
About O'Reilly Automotive, Inc.
O'Reilly Automotive, Inc. was founded in 1957 by the O'Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company's website at www.OReillyAuto.com for additional information about O'Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs. As of September 30, 2022, the Company operated 5,910 stores in 47 U.S. states and 28 stores in Mexico. To learn more about O'Reilly Auto Parts and find a store near you, visit www.oreillyauto.com.
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series showcases the talents of the top dirt late model drivers from across the country. In 2025, the Lucas Oil Late Model Dirt Series will sanction 58 events across 16 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.
The series receives national exposure through a television package streamed live via FloRacing, with select broadcasts on MAVTV.
The in your face excitement of the Lucas Oil Late Model Dirt Series is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
2025 Official Marketing Partners
2025 Associate Marketing Partners:
Advanced Powder Coating, Behrent's Performance Warehouse, Black Diamond Chassis, Boyd Bilt Fabrication, Brodix, Capital Race Cars, Clements Racing Engines, Coltman Farms Racing, Dave Warren Powersports, Deatherage Opticians, DMI Rearends, Fast Shafts, Fire Suppression Engineering, FOX Shocks, Heartbeat Hot Sauce, Heath Lawson Photography, Hellraizer Jacks, Hoker Trucking, Keyser Manufacturing, Longhorn Chassis, MD3, Mega Plumbing of the Carolinas, Midwest Sheet Metal, MSD, Outerwears, PEM - Performance Engineering Mfg, Penske Racing Shocks, ProFabrication Headers, Pro Power Racing Engines, Rocket Chassis, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Swift Springs, Thermo-Tec Automotive Products, Vic Hill Race Engines, Victory Fuel, Wehrs Machine & Racing Products, Wilwood, Xceldyne, and 5150 Race Trailers
For the Latest Information - Visit LucasDirt.com
Lucas Oil Late Model Dirt Series | 299 Haskell Lane, Suite C-6, Batavia, OH 45103