Fresh Roof Shingle Rejuvenation Supports Lucas Oil Late Model Dirt Series
2025-05-07 23:43
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BATAVIA, Ohio (May 7, 2025) - Lucas Oil Late Model Dirt Series presented by FloRacing officials are excited to announce Fresh Roof, based in Dayton, Iowa, which has over eighty dealers across the country, as a new marketing partner of the nation's premier national tour.
Fresh Roof, with its innovative formula, repairs and rejuvenates shingle roofs using groundbreaking GreenSoy Technology. This technology allows Fresh Roof to extend the lifespan of your roof.
Fresh Roof becomes the title sponsor of the Hard Luck Award at each event and awards a $1,000 cash award at the year-end awards banquet to the driver who earns the season's most Fresh Roof Hard Luck Awards.
"Fresh Roof is excited to partner with the Lucas Oil Late Model Dirt Series and sponsor the hard luck award category. The series is a great platform for introducing our products and services to racers and fans. Our roof protection meets racing power. Fresh Roof is restoring roofs and backing champions in dirt racing in 2025", stated Matthew Riesselman, Vice President of Fresh Roof.
"We are thrilled to have Fresh Roof sign on as a partner in 2025. Having more and more non-automotive companies partner with our series shows the value and loyalty our fans offer to a company. They see the opportunity to reach new customers and build their brand. We look forward to working with them in 2025," stated Wayne Castleberry, Sales and Marketing for Lucas Oil Motorsports.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit www.lucasdirt.com.
About Fresh Roof
Fresh Roof's groundbreaking GreenSoy Technology isn't just a roof treatment - it's a maintenance powerhouse that keeps your shingle roof performing at its best for years to come. Our innovative formula repairs and rejuvenates each shingle, creating a protective membrane that spans your entire roof. To learn more about Fresh Roof, visit www.freshroof.com.
About Lucas Oil Late Model Dirt Series presented by FloRacing
Founded in 2005, the Lucas Oil Late Model Dirt Series presented by FloRacing showcases the talents of the top dirt late model drivers from across the country. In 2025, the Lucas Oil Late Model Dirt Series will sanction 58 events across 16 states, including some of the biggest marquee events in the industry, providing dirt slinging, sideways, door-to-door racing action lap after lap.
The series receives national exposure through a television package streamed live via FloRacing, with select broadcasts on RACER Network.
The in your face excitement of the Lucas Oil Late Model Dirt Series presented by FloRacing is second to none in motorsports. For more information, including the latest news, tour schedule, driver information, and more, visit the official website at: www.LucasDirt.com.
Official Marketing Partners
Associate Marketing Partners
Advanced Powder Coating, Behrent's Performance Warehouse, Black Diamond Chassis, Boyd Bilt Fabrication, Brodix, Capital Race Cars, Clements Racing Engines, Coltman Farms Racing, Dave Warren Powersports, Deatherage Opticians, DMI Rearends, Fast Shafts, Fire Suppression Engineering, FOX Shocks, Fresh Roof Shingle Rejuvenation, Heartbeat Hot Sauce, Heath Lawson Photography, Hellraizer Jacks, Hoker Trucking, Keyser Manufacturing, Longhorn Chassis, MD3, Mega Plumbing of the Carolinas, Midwest Sheet Metal, MSD, Outerwears, PEM - Performance Engineering Mfg, Penske Racing Shocks, ProFabrication Headers, Pro Power Racing Engines, Rocket Chassis, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Swift Springs, Thermo-Tec Automotive Products, Vic Hill Race Engines, Victory Fuel, Wehrs Machine & Racing Products, Wilwood, Xceldyne, and 5150 Race Trailers